CREATOR · STORYTELLER · AUTHOR
Hi, I’m Giselle.
Your San Diego friend with a new place to try, a trip to plan, and an outfit in mind.

Curiosity is kind of my thing.
I’m a San Diego content creator, influencer, author, and fashion foodie. I love discovering restaurants, local experiences, destinations, and personal style that feels like me.
My travel blog is where I share more of the story beyond the feed: San Diego discoveries, food worth a detour, destinations near and far, and the occasional dog-friendly adventure. Personal style comes along for the trip.

Based in San Diego.
Inspired by everywhere.
I’ve worked with local and national brands to bring products, events, and experiences to my audience. My work includes short-form video, on-location photography, and creative storytelling.
The Influencer’s Handbook
I wrote The Influencer’s Handbook: Grow & Monetize Your Social Media Following Through Great Branding & Collaborations to share what I’ve learned from both sides of a brand partnership. Explore personal branding, branded content, collaborations, and working with agencies.
Let’s make something memorable.
Have an idea for a partnership, event, or destination story? Let’s bring it to life.
