CREATOR · STORYTELLER · AUTHOR

Hi, I’m Giselle.

Your San Diego friend with a new place to try, a trip to plan, and an outfit in mind.

Giselle Lelux wearing a pink fringe jacket beside a pale pink wall

Curiosity is kind of my thing.

I’m a San Diego content creator, influencer, author, and fashion foodie. I love discovering restaurants, local experiences, destinations, and personal style that feels like me.

My travel blog is where I share more of the story beyond the feed: San Diego discoveries, food worth a detour, destinations near and far, and the occasional dog-friendly adventure. Personal style comes along for the trip.

Giselle Lelux in a yellow dress on a tropical treetop bridge

Based in San Diego.
Inspired by everywhere.

I’ve worked with local and national brands to bring products, events, and experiences to my audience. My work includes short-form video, on-location photography, and creative storytelling.

The Influencer’s Handbook

I wrote The Influencer’s Handbook: Grow & Monetize Your Social Media Following Through Great Branding & Collaborations to share what I’ve learned from both sides of a brand partnership. Explore personal branding, branded content, collaborations, and working with agencies.

Let’s make something memorable.

Have an idea for a partnership, event, or destination story? Let’s bring it to life.