Hello Kitty and a racing suit? Yes, please. 🎀🏎️ I’m sharing a closer look at the Hello Kitty and Friends x F1 ACADEMY drop from my F1 Hub photos, from the pink-and-black jackets to the little racing-inspired details on the accessories.
The 2026 F1 Hub at The Venetian Resort Las Vegas runs November 7–29, with a Thanksgiving closure on November 26. The Hello Kitty and Friends collection is one of the returning collaborations at the two-floor shopping experience.
Hello Kitty and Kuromi, ready for the grid
Hello Kitty wore a pink racing suit and matching cap, while Kuromi’s outfit mixed purple and pink. Behind them, the display car and character artwork carried the same colors through the shop. It made a fun backdrop for a collection built around bows, racing patches and familiar Sanrio faces.
A closer look at the jackets
The pink, cream and black jacket in my photo has oversized lettering down the sleeve and a color-blocked racing look. Nearby, a black jacket brings in cream panels, purple accents and character patches. The collection has plenty of pink, but there are darker options in the displays too.
Caps, plush toys and cozy pieces
The shelves held Hello Kitty plush toys in pink and purple racing outfits, along with caps and hoodies featuring F1 ACADEMY branding. One white hoodie had a sparkly character design, and the caps ranged from a simple embroidered look to embellished styles.
There was also a pink zip-up fleece covered in little character and racing graphics: bows, trophies, helmets and checkered details. It gives you a different way to wear the collection if a racing-style jacket isn’t your thing.
Before shopping the drop
These photos show the selection during my visit, not a live stock list. If you’re going for a particular jacket, plush or size, check current availability before making a special trip. Character appearances can have their own schedule too, so don’t assume a meet-and-greet will be happening whenever the shop is open.
Plan your F1 Hub stop
The official schedule lists these Las Vegas local hours: November 7–12, 10 a.m.–7 p.m.; November 13–17, 10 a.m.–9 p.m.; November 18–22, 8 a.m.–9 p.m.; November 23–28, 10 a.m.–7 p.m., except Thanksgiving; and November 29, 10 a.m.–6 p.m. Check the organizer’s latest information before going.
The American Express section
According to the official Amex benefits page, Card Members can shop exclusive Sandy Liang x F1 ACADEMY, select Hello Kitty x F1 ACADEMY and Las Vegas Grand Prix merchandise. An American Express card is required for those purchases, and stock is limited. Platinum Card Members can also receive a complimentary gift-wrap kit while supplies last.
The Hub announcement says Card Members and a guest can enter the dedicated area, which includes a radio-controlled racetrack. Eligible Card Members may enroll in a spend-$100, get-$20-back offer. Check eligibility and the full terms before shopping; the credit is not automatic.
Which would you pick: the racing jacket, the pink fleece or a little Hello Kitty plush? 🎀
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